One year ago I had a book published, The Best Secrets of Great Small Businesses. At that time we had a lot of activity to create awareness of the book through reviews, viral marketing, podcasts, and radio interviews. Yesterday, almost one year later, I became aware of three additional book reviews and had another podcast interview. This was achieved by follow up and contact through out the year.
Read the reviews, better yet, purchase my book:
http://tcm-ca.com/reviews/1473.html
http://blog.buzzoodle.com/index.php/2006/12/19
Perseverance is a key to success. If you don't follow through you have made the decision for the other party, and that answer is no. Perseverance should be friendly and maybe even on the humorous side. A case in point, years ago when I was a member of an organization for business owners we want Congressman Jack Kemp as a speaker for a seminar program. The day chairman for the event sent a formal letter of invitation. No response, then a follow up call. Still no response. He then called everyday leaving a messages such as your mother wants you to speak to our group, the president wants you to speak to our group, Marv Levy, his past football coach, wants you to speak to our group. Well, Jack Kemp finally agreed. He was either worn down and wanted to find out who this group was that was so persevant.
Follow up and perseverance are a positive trait. Don't be a pest. Prioritize where you should invest your time. Don't be afraid to use humor, it will set you apart.
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